Why Pi?
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One of the most endearing human qualities is that we're all so sure that we can find the answer to any problem if we just try hard enough.
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For over 3,500 years, humankind has tried to solve the puzzle of Pi, and whilst the definitive answer is still elusive, the allure of Pi endures, inspiring science, design, architecture, the arts and even the great perfume houses.

If Archimedes, bless him, was responsible for starting history’s most seriously nerdy hobby, today’s maths geeks are tantalisingly close to resolving it, finding infinity and unlocking the secrets of our world…

At Pi, we are obsessive about putting together the right formula to deliver proven, robust, inspired and groundbreaking exhibitions and live events time after time, but without taking so darned long about it (and if all this has brought out your inner geek, you could always read The Joy of Pi!).